Crypto trademarks are a no-go in China. In line with the country’s prohibitions on cryptocurrencies, the China National Intellectual Property Administration (CNIPA) will not register trademarks that describe crypto goods and/or services. Brands in the crypto space must be mindful of this reality when crafting brand and intellectual property rights protection strategies for China.
China banned cryptocurrencies in 2021. Consequently, applications to register trademarks that describe crypto goods and/or services are being rejected by CNIPA. At first glance, these rejections would appear to be consistent with China’s Trademark Law. Article 10(i)(7) prohibits the registration of trademarks “detrimental to socialist morality or customs, or having other unhealthy influences.” Interestingly, however, CNIPA does not always cite Article 10(i)(7) when rejecting crypto trademark applications.
In the case of one application rejected on both crypto and descriptiveness grounds, CNIPA did not cite Article 10(i)(7), but did cite the Trademark Law’s prohibition against descriptive marks.